Category : Current Events

ASEdeals Attends 2017 SEMA Automotive Industry Show in Las Vegas

December 3rd, 2017

The 51st annual SEMA ( Specialty Equipment Market Association ) automotive trade show took place from November 1st thru November 4th  at the Las Vegas Convention Center and we were there to review all of the activities. If you’ve never attended it before, you’re missing a lot. Especially if you’re a car enthusiast, car collector, technician or related to the automotive industry in any way. Heck – if you just like looking at cool cars, this is the place to be every year. You simply will not find more equipment, cars and products on display, period.

Attendees measure in the hundreds of thousands every year and vendors and exhibitors number in the tens of thousands. There are many automotive industry celebrity appearances, along with events and shows for every age group, including battle of the builders, and drifting experiences. All the major auto manufacturers are there to show you the latest hot models coming down the pike, and if you’re an auto shop equipment vendor like us, there is a myriad of new product manufacturers for you to view, to provide you with new product ideas to offer.

Scroll down below to view some of the events and vendors we found to be interesting.

SEMA auto show Las Vegas

The Las Vegas Convention Center consists of numerous buildings of various sizes that can house hundreds of exhibitor booths in each. Plus, there is plenty of outside space where there were many events as well as seen below.

SEMA automotive trade show 2018

There were all kinds of sports and exotic cars if that’s what you like. More than you would find at any other automotive show nationwide.

SEMA Auto Show 2018 - sports and exotic cars

There were plenty of classic cars as well, if you like your autos a little older.

SEMA car show 2018 - Classic Cars

And there were even some unique vehicles, such as the hugely popular monster truck – Grave Digger.

SEMA Auto Show 2017 Grave Digger Monster Truck

This 1951 modified Rolls Royce that was at the Optima Battery booth appeared on Jay Leno’s Garage.

SEMA show 2017 - 1951 Rolls Royce

Barrett Jackson auto auction was there displaying numerous old muscle cars, including this classic Chevelle.

2017 SEMA show - Barrett Jackson Booth

The Wet Sounds booth features several pimped out autos, including this 1950 Cadillac named “Nightmare”.

SEMA Auto Show 2017 - Wet Sounds Booth

We took the opportunity to say hi to some of the friendly people at the various display booths, including the Maxxis Wheels booth.

SEMA Automotive Show - Maxxis wheels booth

And of course, the main reason we were there was to preview some of our top manufacturer’s products. We carry dozens of different auto shop equipment manufacturers, and most of them were exhibiting at booths throughout the compound.  And don’t forget, you can find all of these products on our web site. Here are some below –

Tuxedo Distributors is one of our favorite manufacturers. We’ve been carrying their equipment for over 12 years. They manufacturer great equipment lines including LaunchTech USA lifts, iDeal Automotive Products and Tuxedo Products. Plus, they’re some of the finest people in the industry.
Check out this short video clip showing their popular iDeal MSC6K-LP portable single post car lift

Challenger Lifts is one of the premium names in garage lifts, so it should be no surprise that they would have one of the larger booths at the SEMA trade show in Las Vegas. They had many different lifts on display. We chose to highlight the LE10 two post lift, which is their mid-grade model. And just check out the new turf equipment arm option. If you want to raise tractors,  ATV’s and other non-traditional vehicles, this optional attachment is a must have for you. Of course, the LE10 is ALI Certified, and boasts the Versymmetric feature, which allows you to position the auto symmetric or asymmetric. The best of both worlds!

Forward Lifts is another great lift manufacturer that is known throughout the world as a leader in quality. Yet they are surprisingly affordable. They offer 2 post and four post lifts, and most models are ALI Certified. Check out some of the two post models in our video below, including the I10 and F10 lifts.

CEMB USA is a major leader in wheel service equipment, including tire changers, wheel balancers and alignment machines. Most models are made proudly in Italy and are known for their premium features and capabilities. Check out the video below for one of their most popular CEMB tire changers, the model SM915.

Check this amazing product out. It’s the ESCO Mini Lift & Move. It offers features and capabilities you won’t find on any other car lift out there. It’s very cool. Plus, it’s manufactured in Europe, for ultimate quality and safety. It’s totally portable,has a 5,000 lb. capacity, is very quick and easy to use, and provides access to a strong majority of most automobiles.

Check out this sneak peak at a brand new 2 post portable lift by MAHA USA .  This thing is totally unique. There’s nothing else out there like it on the market. It’s made in Germany and they call it the Finkbeiner lift. It is rated at 6500 lb. capacity and is powered by 12 volts DC, and it includes a 110V AC battery charger. It was made for those auto shops where you can’t, or don’t want to install a permanently mounted car hoist, but you still want the complete under-car access that a two post lift offers. We will have this model up on our web site very soon, so stay tuned.

This next statement is not hype – This is the absolute finest tire changer on the market today – Period. We realize this is a bold statement. But we’re confident it’s true. The Corghi Artiglio Master Code is a leverless, and truly touchless tire changer. Got some really stubborn run-flat tires? No problem. What about those expensive alloy rims with the low profile tires? No problem.  Engineered and manufactured in Italy to the finest standards. Check it out below.

Check out the new line of welding helmets from SavePhace below. They have all kinds of different styles and features to choose from, and will add a dash of personality to your welding operations. View them on our web site here.

Save Phace Welding Helmets

The Bone automotive garage creepers and rolling work seats are extremely well made and unique and popular and you can view them on our web site here.

The Bone Creepers and work shop seats

The Hein Werner HW93852 and HW93642 are made in USA and are the premium brand of automotive hydraulic jacks on the market, and you can view them here.

Hein Werner Floor Jacks

The Pro-Lift line of Lawn Mower and utility lifts is perfect for folks who don’t want to get down on the ground to service their equipment. And you can view them on our web site here.

Pro-Lift lawnmower and utility lifts

All in all, it was another banner year at the 2017 SEMA automotive industry trade show in Las Vegas, Nevada. There were many great events and plenty of cool and unique products to view. We hope you enjoyed this post and maybe found a product or two that you are interested in. Remember, we sell, service and install nationwide.

Huge Black Friday / Cyber Monday Sale!

November 12th, 2017

It’s our annual Black Friday / Cyber Monday sale!
You’ve been patiently waiting for this all year. This has become our biggest event every year. You can expect our best deals of the year on some of our most popular products.
And as always, there’s FREE SHIPPING on most orders.
Call us today to place your order. These deals are only here for a limited time (until Tuesday 11/28/17).
Just scroll down to view the amazing sale prices, orYou can view all of these special deals here.

Feeling Blue? –
BendPak is the biggest name in the automotive lift business. They recently changed from their traditional blue color for all their lifts to a new gunmetal gray color. Most people love the new gray color. But some folks still prefer the old traditional BendPak blue. Well we still have a few blue lifts remaining around here, and we’re offering them at a significant discount to their regular prices. But be aware – There is a very limited supply. Once they’re gone, that’s it.

Here are some of the models still available . Just click on the links below –

HDSO-14AX Open Front Alignment Lift

This alignment lift features an open front, allowing the technician to walk directly in between the runways without having to first duck down to get under the front cross tube. This feature speeds up service times, but also might save you from getting a headache if you know what we mean. Normally $7595, get it now for only $7075.  – Plus – get one free RJ7 rolling jack FREE!

BendPak HDSO-14AX Alignment Lift

HDSO-14AX Alignment Lift


Click Here to View BendPak HD9STX Four Post Lift

The BendPak HD9 series of 4 post lifts are extremely popular with the car enthusiasts and collectors. It’s perfect for servicing automobiles, as well as storing one car over another. The HD-9STX is an extra high lifting and extra long model. Normally $2985, get it now for just $2835 (blue only)

BendPak HD9STX Four Post Lift - Steve Smith


Click here to view the XPR-18CL two post lift
This is their highest capacity two post truck lift, with a massive 18,000 lb. capacity. Premium features with the best warranty in the industry. Normally $8695, it’s now just $8260 (blue only)

BendPak XPR-18CL 2 post lift

Click here to view PL7000XR car storage lift
This lift is the perfect option for classic car collectors and parking facilities and for anybody who has too many automobiles, and too little space. Get it now for only $3940 – while supplies last.
BendPak car storage lift


But wait, there are plenty more lifts on sale now. Everything from 40,000 lb. 4 post lifts to 9,000 lb. 2 post lifts and space saving full rise scissor lifts.
You can view all of the special blue sale lifts by clicking here.

BendPak SP-7X car scissor lift

Click here to view the Ranger RL8500XLT heavy duty brake lathe
This brake lathe is a full featured model suitable for handling cars and light trucks.
And right now, we’re offering $1090 off! Get it now for only $4990!

Ranger RL8500XLT automotive brake lathe


Click here to view AFF 859SD press
This super duty 100 ton press offers all the top features you would find on a premium shop press. And now it’s on sale for only $6725, plus, you’ll get a heavy duty steel work bench FREE with your purchase!

AFF shop press

Click here to view Ranger Tire changer / Wheel Balancer combo

We paired up our most popular tire changer and wheel balancing machines to give you a combo deal that is tough to beat. Our Ranger R980XR tire changer can handle rims all the way up to 28 inches in diameter and down to 9″.  and our DST2420 is a reliable as can be.  Get them both together right now  for only $3564 and save hundreds of dollars.

Ranger R980XR tire changer DST2420 wheel balancer combo


Click here to view AFF 3180A Heavy truck transmission jack
This transmission jack is so heavy duty, we call it The Beast. It will handle almost any job you can throw at it. And now we’re selling it for only $1171, plus, were throwing in the optional adapter set for FREE.


Click here to view AFF 200T floor jack
AFF is one our favorite manufacturers. And they make some of the finest hydraulic floor jacks on the planet. And the 200T is one of our most popular. It has a low saddle height and the jack frame stays at a low profile for more than half the length of the jack, so you can get under all those low ground clearance sports cars. it’s on sale now for only $290 and we’re also throwing in a FREE creeper.

AFF 200T floor Jack

Click here to view AFF 3700 Clutch Jack

This jack is a steal at the current sale price of only $687, but when we throw in a FREE 1/2 inch air ratchet, there’s no reason not to jump at this offer.

AFF 3700 Clutch Jack


Click here to view Ranger RP20FC oil filter crusher

This handy little product will help save you money. It will pay for itself in no time. You’ll find similar models on the market for twice this price. At Only $1100, this is a bargain. Plus, now, we’re throwing in the stand for FREE!

Ranger RP20FC oil filter crusher


Click here to view Portable Shop Cooling Fan
We know what you’re thinking – It’s almost winter. It’s cold outside. What better time to save money than buying a seasonal product in the off-season? For a limited time, you can get the Ranger CB-30L for lower than it’s ever been at only $980.

CB-30L shop cooling fan


Hand-Held Car Battery Jump Starter Sale
Our prices are always super low here at But when we throw in free stuff, people really love it. Well that’s what we’re doing. For a limited time, purchase the hugely popular JNC1224 and JNC950 commercial quality jump starters, and get the handy ESA30 Memory Saver Cord FREE!
Plus, get a FREE ASEdeals tee shirt with your purchase.

This is a $39 Value!
This cord allows you to save vehicle presets and codes so you can disconnect the car’s battery to service it. Never lose your preset radio stations again!
These are the finest commercial quality battery booster packs on the market.

Jump N Carry hand held car battery jump starters

Don’t Wait. These deals won’t last long.
Call us today at 800-229-6218
or email us at


ASE Deals Visits 2016 SEMA Automotive Show in Las Vegas

January 22nd, 2017

The 50th annual SEMA ( Specialty Equipment Market Association ) trade show took place from November 1st thru November 4th  at the Las Vegas Convention Center and we were there to document the activities. Being the 50th show, there were many special events and shows as well as exhibitors to see, including the Battle of the Builders show, which showcased the talents and skills of some of the best builders in the country.

There were literally hundreds of thousands of attendees, and tens of thousands of buyers and exhibitors and quite a few industry celebrities as well. Attractions included product demonstrations,  informational seminars, sports cars, exotic cars, classic cars and concept vehicles on display, as well as a huge selection of booths with product vendors.

SEMA auto show Las Vegas 2016

SEMA auto show Las Vegas 2016

This automotive industry trade show is the absolute largest of it’s kind, and is virtually the who’s who of the automotive equipment and interests industry.

Naturally, there were plenty of cool cars and collector automobiles to look at –

and plenty of other attractions –

Gear Girls - SEMA Show Las Vegas 2016

Gear Girls – SEMA Show Las Vegas 2016

Of course, our favorite attractions to view when visiting were the automotive garage tool and equipment manufacturer booths. We got the opportunity to visit with some of our favorite and most popular equipment manufacturers, and some new manufacturers that we will be carrying as well. We also got a sneak peak at some interesting and exciting new products as well.

Check out the BelAire air compressors booth here –

And the folks from Industrial Gold air compressors here –

Both of these air compressor manufacturers we have been carrying for over 15 years. You can’t go wrong with either if you’re looking for a commercial quality air compressor for your auto shop garage. BelAire is the largest name in air compressors, and the are made in the USA. They have a 2 year warranty that covers every component, and they offer full on-site service if you do have any warranty issues anywhere in the USA.
Industrial Gold offers premium compressor features in the Platinum line of machines, including low oil monitor, vibration pads, mag starter and after-cooler, for the most dry air you can get without a refrigerated air drier. They have models ranging from 5 HP up to 30 HP. You can get reciprocating or the super quiet rotary screw models.

We also visited with ESCO automotive equipment. They manufacture some truly unique shop equipment, and are always innovating. They specialize in air jacks, floor jacks, jack stands and tire and wheel service equipment and tools.

We also had a little fun out at the Las Vegas Motor Speedway. We got the opportunity to play with cars. Specifically with NASCAR cars. We got to test drive NASCAR cars at the Richard Petty Driving Experience School. We highly recommend you try it out if you’re ever in Vegas. It’s a blast.

And when you stay at the right hotels, you can even view some incredible cool cars right at the hotel check-in area. In this case, we stayed at the ARIA Hotel, where there was always a line of premium sports and exotic cars waiting outside –

All in all, it was another banner year for the automotive industry at the SEMA show in Las Vegas, and maybe just a little extra special for it’s 50th anniversary.
– Here’s to 50 more years!

Barrett Jackson Auction at Mohegan Sun Arena – June 2016

July 3rd, 2016

The 2016 Barrett Jackson auction at Mohegan Sun Arena in Uncasville, CT was a huge success. And our own ASE staff had an all access pass to this inaugural 3 day event. This was the first of at least 4 more auto auctions to come to the Mohegan Sun facilities, and based on the record crowds, there will surely be many more after that. It was a huge hit on TV, with record viewership on the Discovery and Velocity Channel.

Mohegan Sun Arena Prestaging Area

Backstage staging area at Barrett Jackson Auto Auction

Barrett Jackson dubs itself as the world’s greatest collector car auction, and is definitely one of the largest and most popular auto auctions in the industry. This event was a quick sellout, and boasted record attendance at over 90,000 patrons , which was more than any other event ever held at the Mohegan Sun facilities. There were also over 1,700 attendees bidding on automobiles, with a total purse of over 26 million for over 500 vehicles sold.

A nice by-product of this auction were the funds donated to charity, with over $600,000 going to various charitable causes. One of those cars was a Shelby GT-H prototype that went for $150,000, with the proceeds going toward the Carroll Shelby foundation.

If you’re in to classic cars,  exotic autos, or just unique vehicles, this was the place to be in the northeast from the 3 day range of June 23rd to 25th. Most any type of collectible car was there, from US made muscle cars , to European standards, and some amazing prototype and concept cars.

Some of the more notable sales were –

1970 Plymouth Hemi Superbird – $330,000

1969 Chevy Corvette – $624,000

1969 Ford Mustang Boss 439 Fastback $346,000

1969 Ferarri GT – $330,000

2005 Ford GT Custom Coupe – $253,000

1998 Lamborghini Diablo – $236,000

We were there for all the festivities and with our back stage passes, and we were able to obtain for you some exclusive footage that we are processing now. We are producing a video that will demonstrate the highlights, and show you some of the best footage on location from the VIP areas of the show.

But for now, we thought you would like to see some pictures from the show.

Stacy with Richard Rawlings

Our very own Stacy caught up with Richard Rawlings from Gas Monkey Garage backstage after he had just successfully auctioned off his 1989 Lamorghini Countach.


Brian Lockhart with Hemi Superbird

Owner of ASE, Brian Lockhart, with one of the more valuable cars at the show, the Plymouth Hemi Superbird.


Classic Car Prep Area at Barrett Jackson Mohegan Sun

Automobile prep area. This is where the cars were prepared before going on-stage.


Mohegan Sun Arena - Barrett Jackson Collector Car Auction

The Mohegan Sun Arena was sold out, and had a standing room only crowd.

UPDATE  – Check out our video of this event below –

Huge Black Friday / Cyber Monday Sale 2015

November 25th, 2015

This post is for our 2015 Black Friday / Cyber Monday Sale. To view our 2017 sale, click here.

We wanted to send out a huge Thank You and Merry Christmas to all our loyal repeat customers this holiday season. This is our annual Black Friday and Cyber Monday sale for all you holiday shoppers. You demanded it, so here it is. Most vendors actually wait until Black Friday for their sales and deals, but not us. We’re starting this sale effective immediately. The sale is good until the end of the month of November. Not all models are on sale, so when you click on the links below, look for the SALE in the upper right of any product box to see if it is on sale right now. And don’t forget, free shipping applies on most orders. Of course If you have any questions, email us, or give us a call.

This first offer is sure to be a hit. Get up to $200 Coupon with your purchase. Order any product, or combination of items that total $3000 and over, and get a $200 coupon toward a future purchase. Order $1500 to $2999, and get a $100 coupon toward a future purchase. If your order totals $1000 – $1499, get a $50 coupon. Order $600 – $999, get a $25 coupon. Order $300 – $599, get a $10 coupon. This offer not to be combined with any other offers or specials. Offer good until 11/30/15.

AFF Floor Jacks on sale now. Some of our most popular hydraulic floor jacks are on sale right now. Choose from 2 ton all the way up to 10 ton capacity. Some models include a set of free jack stands with your purchase.    As always, shipping is free.

AFF Floor Jacks

AFF Floor Jacks

AFF Aluminum Racing Jacks on sale now. The two most popular Models AFF aluminum jacks are true commercial quality jacks. You can definitely find cheaper aluminum jacks out there.  But these were made to last. Commercial grade billet aluminum construction with premium construction assures that this jack won’t fail you a few short months after the warranty. The two models that are on sale right now are model 208 and 210.

AFF Aluminum Jack

AFF Aluminum Jack

Ranger BL3500 QuickJack Car Lift. Only $840. The BL-3500 lift is a car enthusiast’s dream. It lifts 3500 pounds, It’s completely portable, and it is very quick and easy to use. Right now, it is $195 off it’s regular price. See why this quick and easy car lift is so popular with the home / hobby crowd. Don’t wait. It has NEVER been this low – ever! And Nobody’s got it for less.

Ranger Quick Jack Car Lift

Ranger Quick Jack Car Lift

ESCO Jack Stand Sale. Our ESCO jack stands are by far our most popular jack stands. They are the finest jack stands you will ever see. And we’ve got them lower than they’ve ever been right now. There are several varieties to choose from. Flat saddle, curved saddle, or get one with a flat AND the curved saddle included.

ESCO automotive jack stands

ESCO Jack Stands

The Auto Dolly by Merrick Machine Company. Made in USA. Durable 1/4 inch thick steel construction. Premium finish that won’t chip and peel off. Superior quality wheels with ball bearing casters. Plus, when you upgrade to the heavy duty caster option, they have ball bearings in the axle of the wheels, for the smoothest, easiest rolling wheel dolly on the market. Plus, they’ve never been cheaper than they are right now.

The Auto Dolly wheel dollies

The Auto Dolly

Free Impact Wrench with select AFF Air Jacks. AFF knows how to make professional quality air jacks that can hold up to years of abuse. Right now, we are offering a FREE heavy duty 1″ air impact wrench when you purchase any one of two different AFF air jack models. These models include the model 536, which has a 35 ton capacity, and the model 551, which has a 50 ton capacity. Or, get the Model 565E air jack, and get a FREE 3/4″ impact wrench. This is a killer deal!

AFF Truck Air Jacks

AFF Truck Air Jacks

Hand Held Car and Truck battery Jump starter sale. Our prices are always super low here at But when we throw in free stuff, people really love it. Well that’s what we’re doing. For a limited time, purchase the hugely popular JNC1224 and JNC950 commercial quality jump starters, and get the handy ESA30 Memory Saver Cord FREE! This is a $39 Value! This cord allows you to save vehicle presets and codes so you can disconnect the car’s battery to service it. Never lose your preset radio stations again!

Jump N Carry Car Battery Jump Starters

Jump N Carry Car Battery Jump Starters

AFF Heavy Truck Transmission Jack On Sale Now. On sale now at the Lowest price all year! The popular Extreme heavy duty truck transmission jack is on sale lower than it’s been in over a year at only $1093 with free shipping. This beast with handle almost any transmission out there with it’s robust 4400 lb capacity.

AFF 3180 Heavy Truck Transmission Jack

AFF 3180 Heavy Truck Transmission Jack

AFF 3700 Clutch Jack. The AFF 3700 Clutch jack is a versatile purpose-built jack. It’s not just for clutch work. Not if you get some of the many optional accessories that are available for it. There is an optional flywheel adapter, drive shaft adapter, differential adapter, and many more. One jack can handle it all! And it’s on sale right now for only $793 with free shipping.

AFF 3700 Clutch Jack

AFF 3700 Clutch Jack

Dannmar MaxJax 2 Post Car Lift only $2149, plus – free oil drain. This unique lift is truly one of a kind. Nobody has anything like it. It’s perfect for the home / hobbyist who wants all the features of a two post lift, but doesn’t have adequate ceiling height, or wants a portable option. And we’ve got it right now at the lowest price possible.

Dannmar MaxJax Two Post Car Hoist

Dannmar MaxJax Two Post Car Hoist

Dannmar Two Post Lift Sale. Dannmar 2 post lifts are true commercial quality lifts, and are ALI Certified. Right now, They are on sale lower than they have been all year. Also, we are offering a free set of the frame cradle pads with the purchase of any Dannmar 2 post lift. The frame pad kit normally sells for $140.

Dannmar two post lifts

Dannmar 2 Post Lifts

Dannmar 4 Post Lift Sale. Dannmar 4 post lifts are among a very select few lifts in the home / hobby market that are ALI Certified. Right now, we’re offering an additional $150 discount off our prices listed on our web site to monthly deals subscribers. But we don’t stop there. We are also throwing in an oil drain for free. The 8 gallon rolling oil drain is perfect for catching fluids that might otherwise splatter on your floor if you were using a less efficient method of catching them. You’ll have to call us to take advantage of the $150 discount.

Dannmar 4 Post lifts

Dannmar four post lifts

Select BendPak 2 Post Lifts On Sale at 18 month lows. Our BendPak 2 post lifts are some of the finest on the planet. And many models are on sale right now at some of the lowest prices in over 18 months. Models on sale including –

  • XPR-10A – $2860
  • XPR-10A-LP – $2895
  • XPR-10 – $2835
  • XPR-10-LP – $2870
BendPak 2 Post Lift

BendPak 2 Post Lift

BendPak HD9 and HD9XW Four Post Lifts On Sale Now. The sale isn’t limited to just 2 post lifts. Our BendPak 4 Post Lifts are also on sale right now. These are our most popular models for the Home Hobbyist customer, with safety features you won’t find on the typical lift. These prices also are the lowest they’ve been in 18 months.

Models on sale are –

  • HD-9 – $2795
  • HD-9XW – $2910
BendPak 4 Post Lift

BendPak 4 Post Lift

BendPak Open Front Alignment Lift Huge Blow Out Special. The open front alignment lift provides a bonus feature that the standard 4 post alignment lift does not. It eliminates the front cross member so you don’t have to duck every time you want to walk in between the runways. When you’re performing alignments, you have to frequently walk back and forth, and it can be a hassle to have to duck every time. Blow-Out sale Price is $6610.

BendPak HDSO-14LSX open front alignment lift

BendPak HDSO-14LSX Open Front Alignment Lift

Huge Ranger Tire Changer Sale. Ranger (a division of BendPak) is also having a blow-out sale on select models. For a limited time, you can get up to $175 off on some of their most popular models. Ranger tire changers are one of the best values on the market today. They pack them with all kinds of features and capabilities, but they don’t skimp on quality. All machines boast a powerful 2 HP motor, along with premium components made to last. Parts are always available, plus, the warranty includes on-site service for a year.

Sale Models include –
  • R76ATR – $3325
  • R980AT – $2820
  • R76LT – $1970
Ranger Tire Changers

Ranger Tire Changers

Don’t wait! Contact us now. These deals are only good until the end of November.

New Robocop Movie Has ASEDeals Connection

January 26th, 2014

We informed you right here in this Blog back in September of 2012 that ASE was chosen once again by the movie industry to supply products  to the set to help support their filming. In this case, we supplied a Hein Werner transmission jack to the set to aid them in servicing the vehicles that would take part in the film.

The Sony Pictures film is set to premier on February 12, 2014.  You may have already seen ads for it on TV. It stars Michael Keaton, Joel Kinnaman, Gary Oldman and Samuel L. Jackson. If it’s anything like the SciFi original, which was shot back in the 1980’s starring Peter Weller, it will be a great film.

You may remember we helped provide products and equipment to many major Hollywood films in the past, including –

Give us some feedback on the movie whether you like it or not. Just let us know how it is.


Robocop 2014

Batmobile Sells For Over 4 Million At Barrett Jackson

April 14th, 2013

The original Batmobile, made famous in the iconic 1960’s action / comic book series has sold for $4.2 million. This is one of the original cars from the series, a 1955 Lincoln Futura was sold at the Barrett Jackson auction in Arizona back in January. Adam West would be proud.

The unique auto was owned and customized by George Barris back in the 1960’s and was the perfect accessory for the superhero with all the best gadgets. It had all kinds of cool features and gimmicks, such as parachutes, lasers, smoke screen and even a bat phone. It was obviously well before it’s time. Hence the name “Futura”.

Although the show only ran from 1966 to 1968, it remains one of the most popular shows of it’s kind, and the car always stole the show. From an investment perspective, the specialty and classic car market has gained in returns and these types of vehicles are considered to be a wise investment, as far as collectibles go.

Sure, there were other vehicles that sold at this particular auction, such as a few Ferrari’s and Lamborghini’s and such, but (ho-hum) how can anything top the Batmobile? The economy may be crawling along, but apparently there are still plenty of wealthy investors.



Ethanol Requirements Are Harmful To Your Engine

January 5th, 2013

In an effort to go green, and to help ween American drivers off of middle east oil, Government regulators have required many areas of the country to supply 10 percent ethanol in fuel for several years now. In the early years, this caused problems in engines because they were not manufactured to withstand this fuel. Gaskets and seals could not hold up to the chemical characteristics of it. The treatment forms acids that corrodes rubber, plastics and some metals. Particularly in older vehicles and in small engines that are typically found on lawn mowers, motor boat engines, chain saws, generators and other home yard maintenance appliances. Manufactures of these engines have adapted their engines over the years to allow them to hold up better. Still, performance and reliability has suffered because of this fuel additive.

More recently, the feds in the EPA decided it was a good idea to increase the percent of Ethanol to gasoline mixture to 15%. Some argue this idea may seem wise to government bureaucrats, however it is not practical in the real world application. The EPA itself acknowledges that the fuel will be harmful to engines. Given this acknowledgement, it perplexes many in the industry that they would proceed with this mandate.

Many industry leaders including organisations such as SEMA and others are sponsoring efforts to halt this harmful requirement. They claim that not only are there economic side effects from this change, but there are negative environmental effects as well. Their hopes are that lawmakers will reconsider this new RFS (“Renewable Fuel Standard”). These critics argue that while these Biofuels may be a good idea in theory the marketplace dictates otherwise. This fuel would ruin millions of automobile and small engines. As it stands right now, the only requirement the EPA has come up with is to mandate labeling at the pumps indicating that this fuel will be harmful to many engines. We will keep you posted.


Gas Caddy


Pricing Increases Coming January 1st

December 16th, 2012

It’s that time of year. Yes, the Holidays bring on all kinds of sales as consumers are searching for bargains. That’s what they’ve been conditioned to do each year. Many shoppers simply refuse to purchase anything unless it is discounted 20 to 50 percent.

Well, the clothing industry may operate on 40 % margins, but we can assure you that the automotive equipment industry does not. Our margins are much slimmer. If any company is able to discount their products by 40 percent at any given time, then that means they were over charging you in the first place. Who wants to deal with a company that regularly overcharges you by 30 percent?

 Our prices are normally already steeply discounted, and our average margins are at about 10 %. That doesn’t mean we don’t offer discounts and sales. Each month, we have new promotions that offer discounts well below our normal pricing. These sales are meant to draw in new customers who have never purchased from us before. Once you have purchased from us, we find that you’ll keep coming back. This is because we offer some top level customer service, along with knowledge of the products and industry. Plus, we’re not going to try to up-sell you. We are going to fit you with the product that is right for your application, even if it costs less.

automotive equipment sale

But the main point of this post is to remind you, (or perhaps warn you) that some of our prices will be going up soon. Come January 1st, many manufacturers we carry increase their prices. This is typical of many manufacturers. This is typically the time of year when they adjust their prices due to market conditions. The increases won’t be major. And they won’t be across the board. But there will be some minor increases. Some sales are also set to end at that time as well, particularly on some auto lifts and tire changers.

So if you’ve been dawdling, now is the time to get going. There are only a couple of weeks remaining. Don’t miss out.

Year End Sale

Speed Week In Nassau Bahamas Was A Blast

December 8th, 2012

We had the opportunity to attend the Annual Speed Week in the Bahamas last week. This is a very popular race with classic cars that were in vogue back in the Le Mans and Sebring days. It took place November 24 through December 2nd and it did not disappoint.  These classic cars looked very cool racing through the streets of the capital in Nassau, New Providence.

To qualify to race, the automobiles had to be classic road cars from 1954 to 1980 and had to be in good, race-worthy condition. Vehicles included Astin Martins, Ferraris, Jaguars, Maserati and even a DeLorean. Participants came in from all over the globe, but particularly USA, England, and some local autos as well. Former guests from 2011 included Sir Stirling Moss and Sir Sean Connery.

It was extremely fun watching these glamorous vehicles racing down the narrow, winding streets of beautiful Nassau, Bahamas. If you get the opportunity to attend next year, you are certain to enjoy the hospitality and tropical scenery that makes the Bahamas so popular for travelers.


Speed Week Bahamas