Pricing Increases Coming January 1st
It’s that time of year. Yes, the Holidays bring on all kinds of sales as consumers are searching for bargains. That’s what they’ve been conditioned to do each year. Many shoppers simply refuse to purchase anything unless it is discounted 20 to 50 percent.
Well, the clothing industry may operate on 40 % margins, but we can assure you that the automotive equipment industry does not. Our margins are much slimmer. If any company is able to discount their products by 40 percent at any given time, then that means they were over charging you in the first place. Who wants to deal with a company that regularly overcharges you by 30 percent?
Our prices are normally already steeply discounted, and our average margins are at about 10 %. That doesn’t mean we don’t offer discounts and sales. Each month, we have new promotions that offer discounts well below our normal pricing. These sales are meant to draw in new customers who have never purchased from us before. Once you have purchased from us, we find that you’ll keep coming back. This is because we offer some top level customer service, along with knowledge of the products and industry. Plus, we’re not going to try to up-sell you. We are going to fit you with the product that is right for your application, even if it costs less.
But the main point of this post is to remind you, (or perhaps warn you) that some of our prices will be going up soon. Come January 1st, many manufacturers we carry increase their prices. This is typical of many manufacturers. This is typically the time of year when they adjust their prices due to market conditions. The increases won’t be major. And they won’t be across the board. But there will be some minor increases. Some sales are also set to end at that time as well, particularly on some auto lifts and tire changers.
So if you’ve been dawdling, now is the time to get going. There are only a couple of weeks remaining. Don’t miss out.